Content that answers questions and earns trust.
People facing a legal problem have urgent questions. Our writers create clear, accurate content that answers them, from practice area guides and FAQs to video scripts and social posts. It positions your attorneys as the trusted voice in your market and fuels your SEO.
- What you get
- Authority
- Consistency
- Engagement
What you can expect
Authority
In-depth guides and FAQs that demonstrate experience and expertise in each practice area.
Consistency
A dependable publishing calendar for your blog and social channels, without pulling attorneys off cases.
Engagement
Social content and email updates that keep your firm top of mind for referrals and repeat clients.
Our Content & Social Media Marketing services
- Editorial calendar built from keyword research
- Practice area guides and long-form articles
- FAQ content written for search and voice queries
- Video and short-form content scripts
- Social media posting for Facebook, Instagram and LinkedIn
- Email newsletter content
- Attorney review workflow before publishing
- Content performance reporting
The First Call difference
Content informed by real client questions
Our intake team hears what callers ask every day. Those real questions become the topics we write about, so your content matches what people are actually searching for.
About First Call IntakeHow we work with your firm
- STEP 1
Plan
We identify the questions your prospective clients ask and build a calendar around them.
- STEP 2
Write
Experienced legal writers draft clear, accurate content in your firm's voice.
- STEP 3
Review
Your attorneys approve each piece so it is accurate and consistent with advertising rules.
- STEP 4
Publish & promote
Content goes live, is shared on social and is measured for traffic, engagement and leads.
Content & Social Media Marketing questions
Who writes the content?+
Our in-house writers specialize in legal topics. Every piece is reviewed by your firm before it is published.
How often should a law firm publish new content?+
Consistency matters more than volume. Most firms see good results from a few high-quality pieces each month, supported by regular social posts.
Do you use AI to write content?+
We may use tools to assist with research, but content is written, edited and fact-checked by people and approved by your attorneys.
Talk to us about content & social media marketing
Tell us about your firm and goals. We'll follow up with a free, no-pressure review and recommendations.