Paid campaigns that answer to one number: signed cases.
Legal clicks are some of the most expensive on the internet, so waste adds up fast. We build and manage Google Ads, Local Services Ads and paid social campaigns with tight targeting, compliant ad copy, dedicated landing pages and call tracking, and our live intake team answers the phone so leads you pay for never go to voicemail.
- What you get
- Less wasted spend
- Landing pages that convert
- Full-funnel tracking
What you can expect
Less wasted spend
Negative keywords, geo and schedule controls keep your budget on searchers with real legal needs.
Landing pages that convert
Focused, fast pages for each campaign with one clear next step: call or request a consultation.
Full-funnel tracking
Calls, forms and intake outcomes are tracked so you know your cost per lead and per signed case.
Our PPC & Digital Advertising services
- Google Search Ads and Performance Max management
- Google Local Services Ads setup and optimization
- Meta (Facebook and Instagram) and YouTube ads
- Compliant, practice-specific ad copy
- Dedicated landing pages and A/B testing
- Call tracking and conversion tracking
- Retargeting and audience strategy
- Clear monthly spend and results reporting
The First Call difference
Ads and intake under one roof
Most agencies stop at the click. We connect your ads to live intake, so we can measure which keywords produce qualified, signable callers and spend accordingly.
About First Call IntakeHow we work with your firm
- STEP 1
Strategy
We size the opportunity, set realistic cost-per-lead goals and choose the right channels for your practice areas.
- STEP 2
Build
Campaigns, ad copy, landing pages and tracking are built and tested before a dollar is spent.
- STEP 3
Launch & answer
Campaigns go live and our intake team can answer every call in real time so no paid lead is lost.
- STEP 4
Optimize
We cut what doesn't work, scale what does, and review search terms and lead quality every week.
PPC & Digital Advertising questions
How much should a law firm spend on Google Ads?+
It depends on your practice area, market and goals. We will give you a realistic estimate of click costs and lead volume in your area before you commit to a budget.
What are Google Local Services Ads?+
Local Services Ads appear at the top of many legal searches with a Google Screened badge. You pay per lead rather than per click. We handle setup, verification and ongoing optimization.
Do I own my ad accounts?+
Yes. Your ad accounts and data belong to your firm. We manage them with your permission and you keep everything if we ever part ways.
How quickly will paid ads produce leads?+
Search campaigns can start producing calls within days of launch. Optimization over the first few weeks typically improves lead quality and cost.
Talk to us about ppc & digital advertising
Tell us about your firm and goals. We'll follow up with a free, no-pressure review and recommendations.